Western Michigan University Digital Marketing Program
Leading in curriculum innovation and student career readiness
The Digital Marketing Program at Western Michigan University is among the best programs offering digital marketing education and curriculum innovation. With 150+ students seeking a bachelor’s degree in digital marketing, WMU boasts a number of distinctions.
- Repeat winners of the international digital marketing case competitions (most recently Purdue Northwest’s 2025 case competition featuring 193 teams)
- The only digital marketing student organization in the country
- The only collegiate digital marketing career fair
- A homegrown digital marketing mentorship program
- Current curriculum designed around industry skill needs, portfolio development, and impactful community projects
- Curriculum innovations that have been adopted by 100+ other universities around the world
- Faculty with awards for teaching, education research, and curriculum innovation
Read more about WMU’s digital marketing major
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Are you interested in speaking to the next generation of digital talent? Learn more about sponsoring a Speaker Series event to educate students about your company, its digital marketing strengths and professional opportunities.